Marketing Your Practice

The traditional accountancy practice model of “build it and they will come” is a thing of the past. You are now operating in a cut throat market where client retention, engagement and attraction are more important than ever.

Clients have become more demanding and client loyalty is at an all time low. Your competitors are actively canvassing your clients, attempting to undermine your relationship and fee structure.

OmniPro Practice Growth provides a comprehensive range of services which will enable your practice to stand out from your competitors and realise its full potential.

Here is how we help:

Strategic Planning Tools
OmniPro Practice Growth is licensed to distribute a suite of Strategic Development Tools designed to assist you deliver a comprehensive range of Strategic Planning and Implementation services to your client base. When a client enters into a Strategic Planning Process with you, they benefit through the production of a clear and concise plan of action for business continuity and growth. You benefit through increased client engagement and loyalty and the creation of valuable advisory fees to offset reducing compliance fees. We provide you with the marketing, tools and training to deliver successful and profitable Strategic Planning sessions with your clients.

Marketing Services
Our Practice Marketing services support you through each stage of the marketing cycle from strategy and planning to content creation and delivery. We assist you create a compelling message to attract high quality, profitable clients and then work with you to deliver that message using the most appropriate channel for your practice. Our services include:-

• Practice Marketing Review
• Marketing Strategy Development
• Marketing Strategy Implementation & Delivery

Implementing a Professional Sales Process
Once leads have been identified, we can assist you to implement a professional sales process which produces the maximum return on your marketing investment, ensuring bottom line results.

In-house Training
We can provide practical in-house training that delivers real results. Our training can be delivered either at a partner and rainmaker level or on a practice wide level to get the whole team on board identifing opportunites to attract new clients as well as up sell and cross sell to existing clients. Training topics include:-

• Professional Sales Skills
  
• Marketing the Professional Services Firm
• LinkedIn for Accountants
• Social Media for Accountants
• Digital Marketing
• Search Enging Optimisation
• Outstanding Client Care

Client Retention and Development
The purpose of the first sale is to get the second sale. Repeat custom has always been the lifeblood of accountancy practices. In today’s environment, client loyalty is at all time low.

Through the provision of value-added services, you can create greater levels of engagement and increase client loyalty. Differentiating your practice with a clever, content-laden marketing strategy will benefit you enormously. This will enable you to justify your fees as well as generating a steady stream of new clients walking through your door.

We are not just a marketing company. Our business is built by accountants for accountants. When you deal with OmniPro Practice Growth, you gain the benefit of the knowledge and expertise that we have developed throughout the entire OmniPro Group of running a progressive, compliant and profitable accountancy practice. We ensure that you and your practice stay ahead of the game.

Call us today to find out how you can exploit the recession to build upon your practice success